Campaign Against Cholesterol
This is the campaign against cholesterol by Ministry of Health, Portugal. I don’t know why they use Lego in this campaign. Is that telling us don’t play with our health like the kids play with the lego?
Don’t Play With Your Health. Check Your Cholesterol. High blood cholesterol is one of the major causes of heart diseases and strokes. There are no symptoms. Testing is the only way to find out. Talk to your doctor. Ministry of Health.
Advertising Agency: McCann, Portugal
Copywriter: Fabio Seidl
Art Director: Diogo Mello
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Production: Nuno Calado
Photo: Platinum
Ilustration: Platinum
Account: Ana Pedroso
Client: Francisco George
Media: Press and Outdoor
Source: Ministry of Health, Portugal: Campaign Against Cholesterol